Fashion Week: The Chinese luxury goods market clothing brand test the water
2009 -11-06 09:30:13 Source: Xinhua [reprint]

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Chinese drums and electronic sounds in the background music in the mix, along with models of different colors poems recited the magnificent sound of debut single file, wearing a Chinese dragon, juicy couture butterfly, folding design silk, fur, charming walk in the light stage, the audience a flash of Chinese and foreign media. This article comes from the textile and resources, please direct users directly in the browser, enter the Textile Resource view.

This is a native of Chinese brands NE. TIGER (Siberian tiger) the latest high-level conference given uniforms to "Butterfly" and "fan" of two elements of the image of China as a rich topicjuicy couture handbagsAs China International Fashion Week 2010 Spring Series main event, the show has attracted wide attention.

Zhang founder of the brand in an interview bluntly, China to name the stars are his clients, but also a lot of foreign stars.

This from northeast China's "Little Tailor" 17 years ago founded the NE. he will be branded from the start as a "luxury" to fur started four years ago to get involved in high-level clothing. From the unknown to become one of the few high-level clothing and custom brand, cheap juicy coutureZhang "Tiger" King did not break a general way.

Currently, the brand's design team of 11 from the United States, prom dressesJapan and Hong Kong people. Brand will focus on Chinese elements into Western tailoring and the usual use of expensive fabrics, such as in the past for the production of robes of the "series of Lake Wire," "high gold price ratio," the tapestry, brocade and so on.

Corporate media executives Chen 5 at the interview, introduction, is the star of their customers are mainly in China, wedding dresses foreign dignitaries and business fu JIA wife.

According to reports, the brand of a custom dress usually takes one to one and a half months in the three million RMB high to reach the more than ten million. A garment dress priced a few thousand dollars to several thousand dollars, and fur is usually in a few million and above.

Company currently has four stores in China, in Beijing there are two, respectively in Qingdao and Harbin family. "We are preparing to open three new stores in Beijing, Tianjin and Hangzhou, with the intention of some endangered intangible cultural heritage to the process used in products, juicy couture jewelry which to some extent, will promote the protection of heritage." Yan said, speech in the company's future is full of confidence.

In the financial crisis has led to the traditional luxury market shrinking, the international luxury brands have set his sights on China and other developing countries, set up shop in China, juicy couture bootsthe pace did not slow down.

October list published in Fortune magazine showed that in Beijing there are about 8,800 billionaires, more than one hundred and forty thousand millionaires, Guangdong Province and Shanghai ranked close behind.

Experts point out that, in addition to the rich than the Chinese population is relatively affluent luxury consumer force, juicy couture tracksuits because people pay more attention to improving the quality of life. There is also a very important reason is that many consumers have herd and "show off" (vanity) psychology.

Air China Fashion Designers Association Vice Chairman Liu said in an interview, many Chinese consumers of luxury goods and cultural awareness is not very good. Luxury should be an aesthetic pursuit, juicy couture watches and should not be material.

Fashion magazine "Vogue" editor of the Chinese director Zhang Yu said in an interview for the color of strong local brands in China, the biggest challenges to modern elements and traditional elementsjuicy couture sunglasses combined to make the product both Chinese colors without losing the international taste.

Liu said the wind, not just the use of expensive raw materials, luxury goods, but also a brand of historical and cultural accumulation, wedding dresses requires a long period of time recognized by the high-end consumer groups. (Xinhua)